Beauty brands that don’t cost the earth – literally!

When it comes to the beauty industry and pollution – things can get ugly. According to Zero Waste Week, more than 120 billion units of packaging are produced globally every year by the cosmetics industry, contributing to loss of 18 million acres of forest annually. It’s not just about waste. The beauty industry is one of the least regulated consumer areas. The use of harmful chemicals or unstainable materials leave room for improvement.

But there are British brands out there that are helping the way we beautify ourselves…


Wild want to remove plastic packaging from our daily bathroom routines and they’ve started this journey with a refill natural deodorant. Each stick is designed with a long-lasting aluminium case and 100% biodegradable and plastic-free refills. The range includes five unique scents and three different case options and can be bought as a subscription or one off through the website


TYH London

TYH London – which stands for ‘Transform Your Hair’ sell vegan, cruelty free and organic hair products. Unlike brands that can be found on the high-street, they use blends of natural oils which comes in an already recycled glass bottle which can be reused and recycled again. Even the leaflet inside the package is printed on recycled paper and products are sent in a biodegradable envelope.


LUX Store

LUX Store are a family on a mission to help rid the planet of plastic period products making organic products themselves. The eco-friendly products are made from 100% GOTS certified organic cotton sourced from an ICEA certified ethical supply chain. Every product is biodegradable too.



Reswirl is the world’s only returnable, sustainable, reusable toothbrush. Reswirl has been made from a sustainable plastic that biodegrades in ambient temperatures, so if it does get thrown away it won’t cause environmental problems for future generations.


Guilt free shopping!

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